Tuesday, January 29, 2008

Inner Strength Logo

Recently finished a logo for Deb's personal training company, Inner Strength. Conceptually we both felt that pull-ups are among the cruelest exercise, and therefore required the most inner strength.

There were about 20 sketches of ripped women doing pull-ups and 4 Illustrator revisions to get to the final version.


4 comments:

eightoclock said...

I find that when you're doing pullups over scary bright-red water, you're remarkably motivated to hold yourself up! External strength then becomes the limiting factor. :)

1TLHOflixsJJOepYONRnLYyyzE.HSpY- said...

hi there

taj said...

it's very nike+ipod. i like it. :)

Troy Peterson said...

Pretty sweet....